Stimulate Loyalty – Power of networks, data and convergence
Tips for maximizing on evolutionary trends to stimulate loyalty. Most important lesson for managers is that loyalty schemes have a life cycle. Although they may be an effective sales strategy when...
View ArticleImpulse buying – Boosting your bottom-line
The business implications are fairly obvious. If businesses wish to promote impulse buying, they should create an environment where consumers can be relieved of their negative perceptions of impulse....
View Article10 Simple Tips for Avoiding Marketing Mistakes in the Future
Marketing challenges are actually quite common among businesses of all sizes. In today's competitive business world, many small and mid-sized companies lose sight of the marketing practices that made...
View ArticleCustomer retention is not easy but it is rewarding
Customer retention programmes have historically had insufficient priority in most sectors, but then the forces affecting customer churn, and therefore the need for retention focus, have never been so...
View Article15 Marketing Tips for Finding New Customers
These fifteen tips are really quite simple yet are so often missed. Pass the tips on. Better yet, put them in practice and be ready to handle the endless stream of new customers. All companies fear...
View Article6 tips you need to know before choosing a marketing consultant
It probably goes without saying, but a face-to-face meeting which has a prospective consultant, advisor or marketing manager is a must. Relying only on recommendations from your most trusted friends...
View ArticleKeeping the pace with customer expectation
The significance of data is that you can see behaviour change daily. If a trend emerges from analysis of your data, it is appropriate to review marketing strategy and assess the success or relevance of...
View ArticleIdeas for stimulating your customers to recommend your service
Let’s be serious. Nobody wakes up and decides to tell all their friends and family what a great place TOP’s Restaurant is! Marketers who want to take advantage of word-of-mouth communications need to...
View ArticleSix key questions to audit a loyalty program
Personally, I feel there is a significant difference between making more customers satisfied and making customers more satisfied. The best way of increase profits is in making several customer segments...
View ArticleTailored Strategies for Customer Churn Management
Customer churn in the services industry is still a growing issue, primarily because many consumers have little or no allegiance to a particular service provider. I believe that customer churn adversely...
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